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CYPC Case Wins Awards at the China Brand Day Event
Release time:2025-05-14

Recently, at the "China Brand Day" event, the CYPC case titled "Pursuing Perfection and Taking Responsibility and Accountability to Build an Innovative Integration Brand of the Pillars of a Great Power with "Supreme" Brand Working System as the Core" was selected as one of the "Excellent Typical Cases Collection of Chinese Brands" and "My Favorite Chinese Brand Building Case in 2025" launched by the China Council for Brand Development. This dual recognition follows CYPC's 2024 achievement of being ranked among the Top 10 Outstanding Corporate Brands in the Central State-Owned Enterprises Brand Leadership Program, further solidifying its position as a brand-building leader in China's energy sector.

China Brand Day,, a state-endorsed national initiative, works to consolidate social consensus on brand development, create exchange platforms for brand development, and boost the influence and recognition of independent brands. As one of the series of events of "China Brand Day", the China Council for Brand Development has widely launched the collection of "excellent brand cases" in various industries across the country. The "Excellent Typical Cases Collection of Chinese Brands" is decided by well-known experts through professional evaluation, and the "My Favorite Chinese Brand Building Case in 2025" is decided by the public through online voting. CYPC's inclusion in both prestigious lists validates its flagship "Pillars of a Great Power" brand integration strategy, earning cross-sector recognition from both the industry and consumers.

The award-winning initiative synthesizes four strategic dimensions of the "world's largest clean energy corridor": breakthrough technology, cultural stewardship, social commitment, and global leadership. This integrated approach crystallizes CYPC's brand ethos as "Value Architects, Hydropower Pioneers, Green Practitioners, and Era Innovaters"--forming innovative integration brand of the Pillars of a Great Power that integrates industrial hard power and national soft power. During the construction process, CYPC established the "Supreme" Brand Framework, featuring the proprietary 3E Model (Enable, Engage, Elevate). . Through collaborative efforts across seven key areas including strong foundation management, responsibility fulfillment, and innovation empowerment, the Company has developed a replicable creation path for innovative integration brand of the Pillars of a Great Power. This approach achieves deep coupling between hardcore engineering and soft narratives, contributing a systematic solution of "brand shaping of China's hydropower sector" to the global community.

In recent years, CYPC has always adhered to its original mission of "serving the country and the people", inherited and promoted the Three Gorges Spirit of "Building the Three Gorges for the Chinese Nation", and proactively created a brand image that matches the company's position as a world leader in the hydropower industry. Currently, the Company has meticulously cultivated a "Perfection-Responsibility" hydropower culture system that resonates with hydropower professionals' long-term frontline dedication to steadfast safeguarding of the Pillars of a Great Power. This has fostered progressive brand propositions aligned with the times, such as "Providing flood protection in the Yangtze River Basin; Contributing clean energy to the society", as well as "Pursuing perfection, Taking responsibility and accountability, and Striving to be exemplary steward of the Pillars of a Great Power".

Looking forward, CYPC is positioned to establish itself as a world-class brand, continuously strengthen the deep integration of brand with clean energy business, and inject strong momentum into building a world-class clean energy listed company with global competitiveness through leveraging the global demonstration effect of "the world's largest clean energy corridor", which is an innovative integration brand of the Pillars of a Great Power, thus contributing to the high-quality development of China's hydropower industry.