Recently, at the "China Brand Day" event, the CYPC case titled "Pursuing Perfection and Taking Responsibility and Accountability to Build an Innovative Integration Brand of the Pillars of a Great Power with "Supreme" Brand Working System as the Core" was selected as one of the "Excellent Typical Cases Collection of Chinese Brands" and "My Favorite Chinese Brand Building Case in 2025" launched by the China Council for Brand Development. This achievement marks another milestone in CYPC's brand-building efforts, following its recognition as one of the Top Ten Outstanding Corporate Brands in the first batch of the Central State-Owned Enterprises Brand Leadership Initiative in 2024.

"China Brand Day" is a brand promotion event approved by the State Council, aimed at consolidating social consensus on brand development, building a exchange platform for brand development, and enhancing the influence and recognition of independent brands. As one of the series of events of "China Brand Day", the China Council for Brand Development has widely launched the collection of "excellent brand cases" in various industries across the country. The "Excellent Typical Cases Collection of Chinese Brands" is decided by well-known experts through professional evaluation, and the "My Favorite Chinese Brand Building Case in 2025" is decided by the public through online voting. The case submitted by CYPC was selected by both lists, which fully demonstrates that the innovative integration brand of the Pillars of a Great Power has been recognized by the industry and the public.

This case integrates the technological innovation advantages, cultural inheritance mission, social responsibility, and global influence of "the world's largest clean energy corridor" in multiple dimensions, from which brand value cores of "value creator, hydropower leader, green practitioners, and striver of the times" were extracted, forming innovative integration brand of the Pillars of a Great Power that integrates industrial hard power and national soft power. During the construction process, CYPC established the "Supreme" brand working system and proposed a 3E (Enabling, Emotional Engagement, Meaning Empowering) brand-building communication model. Through collaborative efforts across seven key areas including strong foundation management, responsibility fulfillment, and innovation empowerment, the Company has developed a replicable creation path for innovative integration brand of the Pillars of a Great Power. This approach achieves deep coupling between hardcore engineering and soft narratives, contributing a systematic solution of "brand shaping of China's hydropower sector" to the global community.

In recent years, CYPC has always adhered to its original mission of "serving the country and the people", inherited and promoted the Three Gorges Spirit of "Building the Three Gorges for the Chinese Nation", and proactively created a brand image that matches the company's position as a world leader in the hydropower industry. Currently, the Company has meticulously cultivated a "Perfection - Responsibility" hydropower culture system that resonates with hydropower professionals' long-term frontline dedication to steadfast safeguarding of the Pillars of a Great Power. This has fostered progressive brand propositions aligned with the times, such as "Providing flood protection in the Yangtze River Basin; Contributing clean energy to the society", as well as "Pursuing perfection, Taking responsibility and accountability, and Striving to be exemplary steward of the Pillars of a Great Power".

Looking forward, CYPC aims to build a world-class brand, continuously strengthen the deep integration of brand with clean energy business, and inject strong momentum into building a world-class clean energy listed company with global competitiveness through leveraging the global demonstration effect of "the world's largest clean energy corridor", which is an innovative integration brand of the Pillars of a Great Power, thus contributing to the high-quality development of China's hydropower industry.